Pop-Propaganda: How the Kremlin Markets Its War Like Disney and Coca-Cola

Special Event
Series
Special event
Event Format
In person
Address
S354, CGIS South, 1730 Cambridge St., Cambridge MA

How does the Kremlin sell Putin, the war in Ukraine, and the erosion of freedoms in the age of the attention economy? Modern Russian propaganda is much more than angry talk-show hosts waving missiles on TV or troll farms flooding social media. It’s influencers, streaming platforms, and marketing campaigns that promote the Kremlin’s agenda, just as Nike advertises its sneakers. This talk will explore how the Kremlin’s information apparatus no longer relies solely on agitprop and censorship, but rather functions like a slick media conglomerate that seamlessly blends state messaging with pop culture.

Accessibility

The Davis Center for Russian and Eurasian Studies at Harvard University encourages persons with disabilities to participate in its programs and activities. If you anticipate needing any type of accommodation or have questions about the physical access provided, please contact us at 617-495-4037 or daviscenter@fas.harvard.edu in advance of your participation or visit. Requests for Sign Language interpreters and/or CART providers should be made at least two weeks in advance if possible. Please note that the Davis Center will make every effort to secure services but that services are subject to availability.