Marita Genebashvili is a seasoned entrepreneur and ecosystem builder with over nine years of experience in Georgia's tech and startup sectors. After completing her MBA, she founded three companies in Georgia, leading efforts in product development, multi-channel marketing, and regional expansion into neighboring markets such as Armenia. In 2020, she co-founded www.Superhero.Charity, a digital non-profit organization dedicated to supporting vulnerable communities, raising over $1,000,000 to date. Through partnerships with 30 companies, the non-profit has delivered impactful programs to over 500 beneficiaries, providing essential services and building a community of more than 1,500 donors.
Currently, Marita serves as the Director of Investor Programs at Greentown Labs, a leading climate tech accelerator based in the US. In this role, she bridges the gap between innovative climate tech startups and the investment community, helping to drive sustainable solutions. She also continues to serve as a mentor and advisor to aspiring founders in Georgia, guiding them through the complexities of building scalable businesses.
Marita is deeply passionate about addressing the key challenges faced by Georgian startups, which include limited access to capital, a lack of structured mentorship, and underdeveloped infrastructure. She firmly believes in Georgia's untapped potential as a hub for tech innovation and entrepreneurship, and she is committed to fostering stronger connections between Georgian entrepreneurs and global markets. By doing so, she aims to unlock new opportunities for growth and position Georgia as a key player in the international startup landscape.
