This presentation will discuss how Ukraine has used nation-branding techniques to engage global publics through promotion and consumption. The analysis will outline three dimensions – consumer choice, identity projects, and transactional practices – which distinguish how contemporary promotion interpellates publics differently from traditional wartime propaganda.
Accessibility
The Davis Center for Russian and Eurasian Studies at Harvard University encourages persons with disabilities to participate in its programs and activities. If you anticipate needing any type of accommodation or have questions about the physical access provided, please contact us at 617-495-4037 or daviscenter@fas.harvard.edu in advance of your participation or visit. Requests for Sign Language interpreters and/or CART providers should be made at least two weeks in advance if possible. Please note that the Davis Center will make every effort to secure services but that services are subject to availability.
